​Choosing whether to proceed?

You have a new idea or product. Now what? 


We know it's often hard to figure out what to do next and where you should be focusing your attention.  At Embracing Life™  Global  we will partner with you every step of the way and explore ways for you to achieve the best outcome for your idea or product.

  • ​​​Early confirmation of the feasibility of an innovation

  • Personal guidance on the best way forward to take your idea or product to market

  • Facilitation of patent and trademark application, ensuring protection of your idea or product.

Our Company at a Glance

Find out how we can help you with your innovation....

What We can provide:


Taking care of your business

It's hard to know just how your innovation will fair against what is out in the world today.  Our team has experience in the necessary steps to navigate through this maze and help provide early determination of your product’s viability.

  • Feasibility Assessments
  • Facilitating Patent and Trademark application
  • Path to market / Commercialisation
  • Global reach

SOME OF THE Benefits TO BE enjoyed: 

The Gratify Group® Pty. Limited, (trading as) Embracing Life™ Global.

Here at Embracing Life™ Global, we are dedicated to bringing your innovation to life.


Our stringent process for assessing new and innovative ideas, attention to detail and industry experience provides confirmation of our commitment to you and our dedication to achieving the best possible outcome.